Team TORO Advertising is virtually attending TES conference on 2-5 July. The European Affiliate Conference for business networking, book a meeting to discuss our offers and opportunities.
Our excellent experts will help you find new ways to scale your business!
Anaïs López anais@toroadvertising.com
Sol Schmeigel sol@toroadvertising.com
Martina Sajnovic martina@toroadvertising.com
Email marketing is a type of direct marketing that promotes products and services through email. One of the top benefits of using email marketing is that it has a highest ROI of all forms of marketing. Email is an effective way to connect with customers, create new leads and clients, build brand loyalty, close sales, create brand awareness, and more.
1# Ensure your email shares valuable and interesting information
Focus on the users and get to know about their interests, behaviors, activity, etc. That way, you can focus on generating a conversation instead of sending a simple communication lacking in value. Write with openness and a friendly tone that is aligned with your brand voice. In fact, 88% of users agree they are more likely to respond to an email favorably if it looks like it has been specifically created for them.
2# Use authentic subject lines
Respect the audience by being transparent, coherent and truthful with your emails. Don’t try to trick your audience with misleading subject lines or content because you can lose them if they mark your email as spam, or they can even delete it.
Some tips to make your subject lines engaging:
3# Organize and segment your database
Get an understanding of your audience and create audience groups according to their interest, demographics, behaviors, interaction with your website, etc. so you can personalize the communication of each group which significantly increases your results. Influencer Marketing Hub says, 90% of marketers report a measurable lift in business results, attributable to personalization, and 58% say that lift is greater than 10%.
Segmentation occurs in CRM, where your list of contacts is stored. You can segment your database in multiple ways and aspects: target audience (or buyer persona), customer journey stage, interaction with your brand (opened an email, liked a Facebook post, requested more information, etc.), channel, product interest (in case you have more than one) and workflows.
4# Split testing as a strength
A/B testing provides insights about the winning aspects that your email campaign should have in order to achieve a higher performance. While you test different variations such as subject lines, headlines, images, CTA’s, best day to send, etc. You can then figure out which aspects work best for your audience, so you can adapt your efforts accordingly with them. Hence, your target will receive your email and be more likely to open it and interact with it, so you can boost lead generation, get lower bounces, and increase the effectiveness of your marketing.
5# Optimize your landing page
When a lead clicks on a CTA and is forwarded to your landing page, it means that you have achieved the trickiest step: making leads feel interested in what you’re offering. Sounds great, doesn’t it? Now, it’s time to keep their attention and make them fulfill the action you’ve prepared for. In fact, there are some principal elements that a landing page must have:
6# Use Email Marketing automation
Email marketing automation is nothing more than an automatized process of emails related to one specific campaign. Email automation is created by workflows in which users will go through and depending on the actions they have made with the emails, they will receive another email according to their data and specific behavior. So automation allows businesses to send the right emails to the right leads at the right time based on the information collected through the workflows.
Some benefits of using Email Automation:
15366 Australia (AU) – LifePoints (Responsive)
15077 Argentina (AR) – ClickSeguros (Responsive)
15131 Canada (CA) – Wisebingo – $200 Casino Voucher (Responsive)
15311 Italy (IT) – Liberadora – Risolvi I Tuoi Debiti (Responsive)
15070 France (FR) – Shampora (Responsive)
14034 Mexico (MX) – Crezu – Prestamos Personales (Responsive)
13888 Norway (NO) – Nabo Flirt (Responsive) – Email Marketing
13025 United States (US) – FreeScore 360 (Responsive)
14833 United States (US) – The Found Money Guide (Responsive)
12277 United States (US) – Identity Essentials (Responsive)
Where are you from and where are you based now?
I’m from (and based in) the West Midlands, United Kingdom.
How old are you? I’m 33.
When and how did you get into digital marketing and what were you doing before?
My interest in digital marketing started in college. I was studying music technology – not exactly the kind of topic that would generate interest in marketing.
It all started with a conversation I had with my lecturer about how easy it was to start a record label. That was the genesis of it. It opened my mind to the possibilities but it was a while till I pursued it as a career.
Fast-forward some years later and I was working a remote customer service role. I was working with some wonderful people but the job itself was emotionally draining.
I was desperate to find a job I enjoyed. I enjoyed the marketing aspect of the record label I ran at college but I had no formal education and minimal experience.
A formal education in marketing wasn’t an option at the time so my plan was to get as much experience as I could marketing my own projects.
So, I started a video game blog with a friend from work. We grew the site to 15K visitors/month within the first 2-3 months. At its peak, we had 30 writers and we were the first site in the UK to get the Oculus Rift.
The process of building a website with WordPress taught me a lot, so I started a website to share what I was learning.
While working on both of these projects, I was still working full time and I had my eyes pinned on job websites in the hope of finding an entry level marketing job.
Then, finally, it happened. I found a marketing role at a local agency. The problem? I couldn’t get time off to go to the group interview.
Fortunately, I was able to drop by the office for an informal interview on a different day. But the odds were stacked against me. I was up against qualified marketers – that just wasn’t me.
But, it turns out that experience won out over marketing qualifications. Having a piece of paper saying you can do something just can’t compare to being able to demonstrate that you can do the job.
Tell us about one of your biggest successes to date in digital marketing?
Back when I was operations manager at a local marketing agency, we launched a new service. While juggling regular client work & team management, I handled the marketing for this new service.
With no budget, and while spending a few days each month on marketing it, I was able to turn it into a 6 figure business within 3-4 months.
And I did this by writing guest posts for industry publications, as well as some articles for our own blog. The crazy thing is that most of these guest posts referred a pitiful amount of traffic.
When and why did you start Blogging Wizard?
I started Blogging Wizard in December 2012 – not too long after I landed my marketing agency role.
My goal was to simply share what I was learning at my day job.
Back when I was building & marketing websites to get experience, I followed some bad advice. Particularly where SEO was concerned. So, I wanted to ensure that other bloggers didn’t make the same mistakes as me.
What kind of success has Blogging Wizard had?
It’s strange thinking back. We’re coming up to Blogging Wizard’s 9th birthday and it has been crazy.
I remember conversations with my boss about it. He’d ask how things were going and I’d be stoked that I was getting a few hundred pounds each month.
Fast forward to today, and it’s a 6 figure business that reaches millions of people each year.
But most importantly: it has enabled me to earn a living doing what I enjoy. Leaving my job to focus on my own projects was a surreal moment, only topped by the day I was able to hire my girlfriend so she could leave her job.
What kind of topics do you cover with the blog posts you write?
Our core audience is bloggers. So, naturally, we have a strong focus on blogging but we also dig deeper into related topics such as WordPress, social media, SEO, CRO, etc.
What advice do you have for bloggers wanting to monetize their content effectively?
There’s something I never see people talking about when it comes to monetizing a blog.
Certain components of your blog need to exist in harmony. For example, your business model, your audience, your content strategy, and your content marketing strategy – these all need to fit together like a glove.
Here’s an example:
I see a lot of people trying to monetize with ads, then publish review style content and expect that social can deliver enough traffic.
That is what I like to call a blog that is out of alignment.
Review style content works best if affiliate marketing is your business model, and you’re focused on driving traffic from organic search.
If you want to make money with ads, you need to look at content types that can go viral on social.
So, start with your business model and work to understand the best content, and marketing opportunities to support it.
As Google changes its algorithms from time to time, what advice do you give for optimizing a blog’s SEO?
The SEO space typically has a “the sky is falling” type mindset when it comes to Google updates.
Try to keep away from that type of thinking and ignore top-level data studies. They completely miss the context of the situation.
Keep your focus on creating the best content to satisfy search intent. Then, mitigate risk by scaling your content output.
For example, if you have a few articles that are driving most of your revenue, you’ll want to diversify that as much as possible.
Remember that SEO is just one part of the marketing puzzle. You need a great content strategy as well. If you get that right, you’ll earn more links naturally.
What’s the best piece of advice you can give to a newbie wanting to make money in digital marketing?
Learn everything you can about sales funnels. Then become a freelance writer.
Write about whatever you enjoy but make sure you have a solid sales funnel in place. You need to be prepared to work for free (or very little money) initially.
You know, write a few guest posts here and there with links back to your landing page. Providing you choose blogs that actually get relevant traffic, you’ll find that you start getting inquiries coming in.
Heck, it’s been happening to me for years and I don’t advertise (or offer) any writing/marketing services.
My article on ways to get paid for the content you create is worth a read if you’d like to know more.
Do you have any tips for what will be big in blogging in 2021?
Video and podcasting are already pretty big. And they’re going to get bigger.
By combining written content with video, and podcasting, you’ll be able to grow your audience further (and faster).
Where can people follow you?
You can reach me on Twitter @adamjayc or join the Blogging Wizard newsletter.
We enjoyed speaking with you. Thanks for your time!
If you’re an online marketer, you have probably heard about “landing pages” and how important they are, especially in affiliate marketing. A landing page, as the name suggests, it’s a webpage specifically designed for a particular marketing campaign in which the main goal is to drive traffic (leads) to it in order to achieve the action established by the marketer.
Creating an efficient and well-designed landing page is crucial to attract the right audience as well as push them to convert to the objective you seek (registration, sales, subscription, etc.). Therefore, a good landing page helps you achieve strong results!
#1 – Pick the right audience
Know that the audience comes first rather than just building a landing page. Therefore, you need to decide which audience you want to attract the attention of in order to drive them to your landing page. Your landing page needs to appeal to your target, so you design it to appeal to their behaviors, needs, location, desires, interests, etc.
#2 – Decide on the landing page objective and conversion goals
Set a specific, measurable, achievable, realistic, and timely objective to focus your strategy. Establish which conversion goals will fit best according to the sales funnel stages your landing page was designed for.
#3 – Design the strategy
Keep in mind the main goal you want to achieve as well as the stages of the sales funnel your users will follow. In addition, track the page’s traffic in order to find out which source your visitors came from (Search, Social Media, Native Ads, Push Ads, Contextual, etc) so you can focus your traffic investments on the most profitable sources in order to optimize your landing page successfully.
#4 – Take advantage of the power of visuals
It’s a fact that people are more engaged with a higher response when they are impacted with visual content rather than just plain text. We all pay more attention to visual content, so it makes us more likely to buy a product when we’ve been seduced by photos, videos, infographics, etc.
According to eMarketer, customers are strongly influenced during the shopping process when they have access to user-generated visuals and reviews such as extra information regarding the product. So we encourage you to add great visuals and a reviews feature option.
#5 – Organize the content clearly
Make sure all information is clear and organized, so that users can find what they’re looking for quickly and easily. Using headlines and easy to read font types will facilitate user understanding of your content to increase attraction and interest. The essential elements you should include are:
#6 – Use an email capture strategy
Help users convert by sending them regularly the information they need to close the deal. Usually, a non-intrusive and friendly pop-up can generate a higher response rate from users by getting them to give you their email addresses. Be relevant and give valuable content in order to make the users trust you and consider buying your product.
#7 – Track, analyze and optimize the data
In fact, at this stage, it’s vital to ensure your landing page is generating profits at the end of the cycle. Therefore, tracking data allows you to make the proper adjustments to achieve your goals and boost revenue.
Furthermore, it’s crucial to use the right tracking tools so that you can track every data point you need to make your campaign effective and profitable.
TORO Advertising is aware of these industry requirements and that’s why we collaborate with the industry’s best tracking tools, so we can offer exclusive discounts to TORO clients.
#8 – Speed as a ranking factor for mobile searches
Users want to find answers to their questions quickly and studies confirm that people care about how quickly the pages load. This way, Google ranks your site according to your sites loading time. Think about how performance affects the user experience of your page and work to improve that user experience. Additionally, pay attention to user-centric performance metrics by using tools such as Lighthouse and PageSpeed Insights.
TORO Advertising is virtually attending adworld on 3-5 May. The world’s largest online advertising event is back!
Book a meeting with our excellent experts to find new ways to scale your business!
Anaïs López anais@toroadvertising.com
Martina Sajnovic martina@toroadvertising.com
Whether for good or for bad, the customer has become the main agent in any digital marketing strategy nowadays due to the increase in online shopping as a consequence of COVID-19. The digital environment has evolved and the customer role has developed, so now customers have the power to influence others along the buying journey.
This upward trend has enhanced and transformed the buyer cycle by making search an indispensable aspect to consider in any marketing strategy. According to qualtrics, 93% of consumers say that online reviews influenced their purchase decisions.
Bearing this in mind, every marketer and company must place the customer at the center of any strategy by considering their actions as being crucial in achieving positive results. Perhaps, it is anecdotal, but the truth is that people now search before making any decision related to the purchase. In this case, the principal player here, after the customer, is Google which was ranked first amongst the most visited multi-platform web properties in the United States last October 2020.
Search engine optimization (SEO) is a set of actions aimed at improving a website’s ranking in Google, Bing, or other search engine listing results. Taking into consideration that Google is the principal search engine used worldwide, let’s take a look at the best practices every marketer should follow this 2021.
#1 – Core Web Vitals
Google has recently announced that the page experience update which will become a part of the ranking systems, will start rolling out by mid-June 2021. Core Web Vitals will be a new factor in deciding how your website will be ranked in Google results. The core of the initiative will play an essential role in providing an optimal user experience and focuses on these elements:
#2 – Google Passages
This is another factor that will improve how websites are ranked in Google results, not only indexed websites but also passages of those websites. Think of passages as a section or part of a website that also appears in user searches. This new functionality helps users find the most accurate information when they search for any specific subject, by displaying the keywords that are more relevant based on the information a user searched for Google visually provides the specific content users are looking for by selecting the passage more appropriate for the user search. Additionally, Google marks the keywords written by the user in bold to improve speed reading.
Here is an example according to Google Passages at the Search On 2020 event:
#3 – Mobile-First Indexing
According to Google, 93% of people who use mobile to search go on to complete a purchase, making Mobile-First Indexing a key influencer on purchase decisions.
Mobile-First Indexing is designed to prioritize the mobile version of a website before the desktop version. Hence, Google’s algorithm first obtains the elements of a site in its mobile version and will prioritize them over desktop content. Therefore, it’s crucial to index your website based on Mobile-First best practices.
#4 – Search Intent
The concept of the “keyword” has evolved to give way to the concept of search intent. Search engine algorithms are becoming more optimal oriented to offer the best search results and the most relevant content to users. Consequently, depending on the user’s stage of the buying journey and their search intent, Google adapts the results page by displaying more relevant content.
For example, Google doesn’t show the same results if you search for “How to choose hiking boots” instead of “buy hiking boots”. In the first search, Google thinks that you are in the stage of consideration by providing you with information, and tips to choose the best boot. Moreover, normally on the right-side Google displays ads to enhance the purchase. This is different to the second search, which makes Google think that you’re ready to buy a product placing you at the purchase stage. Ads are placed at the first result and in the second search Google shows you the nearest stores where you can buy them.
#5 – Featured Snippets
Featured Snippets are displayed above the first result in organic searches which features a snippet from any page of our website. This functionality enables a site to be ranked in a privileged position in order to achieve a higher number of clicks. Some studies show that a Featured Snippet generates up to 8-9% of CTR.
#6 – Privacy & Trust
Digital advertising enables a free and open website. Yet as digital marketing grows more powerful the regulatory environment becomes more challenging and complex, companies must take measures to protect their users’ privacy, as well as establish and preserve trust in terms of their data usability.
15130 All Countries – Surfshark VPN – 32.00% – Desktop
14647 All Countries – Canva Pro – 16.00%-60.00% (Responsive)
14673 All Countries – mSpy – Main Page – English (Responsive)
15070 France (FR) – Shampora (Responsive)
15026 Mexico (MX) – Solicitud Vexi – Tarjeta Vexi (Responsive)
15136 Multiple GEOs (AU-NZ) – Flirt In Love (Responsive)
10384 Multiple GEOs (UK-US)- Chat With On-call Doctors (Responsive)
15224 United Kingdom (UK) – BitDefender Antivirus Plus – 16.00%- 40.00% (Responsive)
14955 United States (US) – AxInsure.com – Health Insurance (Responsive
14805 United States (US) – Lendyou.com – 65.00% (Responsive)
When was the last time you logged in to Facebook? Easy question, right? We assume that many of you, either for business or in your spare time, use Facebook daily. In fact, almost everyone uses Facebook, it’s the biggest social network with over 2.7 billion monthly active users as of Q2/2020 according to Statista. Just as people are on Facebook, companies, and brands are also there, developing their advertising strategies to attract a higher and more qualified audience based on their products and services.
Facebook is well aware of the leverage social media has for people when it comes to asking for an opinion about any product, searching for testimonials, contacting companies to find out the credibility of a brand, etc. This ensures that people play an important role in whatever companies are involved in. Facebook introduces products and customers in the same place by enhancing visibility and awareness and displaying the right advertisements to the most suitable audience.
Despite the rise of other social media platforms like TikTok and Snapchat, Facebook remains the most popular channel for advertisements for both small and large companies for B2B & B2C ads. There are multiple reasons why companies use Facebook Ads:
#1 Set a clear goal
The goal is the core of your campaign. You create strategies according to the goal you want to achieve. In this way, before starting with the ads, the first step is to decide the goal you want to accomplish, for example:
#2 Target the right audience
Setting up the right audience for your campaign is crucial to make it work. The fact is that Facebook ads tools and features such as Facebook Audiences Insights, encourage your opportunities and easily help you to get the right audience. In this section, it’s appropriate to invest time in segmentation, experimentation, and investigation in order to get to know your audience.
Furthermore, this year Facebook has released the new Facebook Attribution tool that allows you to get a solid understanding of the customer journey. So companies are capable of knowing where their customers are coming from such as mobile, desktop, Instagram, company website, etc.
In fact, Facebook’s machine learning has been empowered over the last few years with big data from users all over the world, making your Facebook ads a great opportunity for growth.
#3 The power of video and pictures
The power of visual content is undeniable because it easily impacts the audience and receives effective engagement and interaction from them. People love visuals so get more involved with visual content compared to text. TikTok has increased the trend of sharing video content, most companies have started developing social strategies based on video. According to wyzow, 92% of marketers who use video say that it’s an important part of their marketing strategy. 78% of video marketers also say that video has directly helped them increase sales. So ideas could be to create video content related to customer testimonials, introducing your company, services, motivational quotes, benefits of your product, consumers using your product, etc.
#4 Use a landing page
A landing page with Facebook ads is the perfect way to drive your audience to your sales funnel. Using a landing page will provide you with insights and behaviors from your audience, so that you can collect this data to adapt your sales and marketing actions to meet their needs and get them interested in your product.
Nevertheless, you can also send users to Facebook Messenger or WhatsApp. If your goal is to generate potential customers, Facebook allows you to collect their data in a native form. In this way, Facebook attracts new leads without the need to leave the platform, making the buying process more simple, quick, and trustworthy.
#5 Create a custom schedule
Creating a calendar schedule will help you to invest your efforts in the right actions. Facebook Ads need to have a controlled follow-up for optimization. It’s necessary to set a custom schedule to analyze the results accurately within a timeframe. If you follow a custom schedule, it will provide you the chance to focus on profitable actions and stop what is causing you to lose money.
#6 Analyze the results accurately
Sometimes analyzing the results can make you feel upset with the feeling that you have wasted your time. However, the fact is analyzing the results of your campaign makes the difference in it being a success or not. It’s crucial to analyze and reanalyze every action which has a clear goal based on time.
Wondering which campaign would fit best with Facebook ads? Check out our suggestions below based on TORO’s best performing campaigns:
14820 Australia (AU) – NectarContests – $5000 Cash Voucher (Responsive)
15075 All Countries – AliExpress – Flash Deals – 2.40% – 72.00% (Responsive)
15128 Chile (CL) – Cerafit – Sarten Antiadherente (Responsive)
15026 Mexico (MX) – Solicitud Vexi – Tarjeta Vexi (Responsive)
14178 Italy (IT) – Supermoney – Energy – Multistep (Responsive)
15071 Spain (ES) – Shampora (Responsive)
13308 Multiple GEOs – Branded Surveys – LP1 (Responsive)
15057 Portugal (PT) – Deco Proteste – Kit Smartphone (Responsive) – Facebook
14845 United Kingdom (UK) – Toluna Influencers (Responsive)
14955 United States (US) – AxInsure.com – Health Insurance (Responsive)
Affiliate marketing trends for 2021 according to Hosting tribunal
Affiliate marketing is a performance-based paid model where affiliates promote a product or service by implementing a digital strategy that will drive suitable leads to an advertiser’s product(s). The aim of any affiliate is to achieve the objective previously agreed with the advertiser in order to recieve payment for leads or sales generated. There are different payment models according to the advertiser’s objectives, this way, the advertiser sets a payout price for the affiliate that will be based on the advertiser’s products profitability and on cost-effectiveness.
Some aspects and features to include in an Affiliate Marketing strategy:
REASON #1 – Affiliate marketing is performance-based: The main advantage of implementing an affiliate program is that it is fully performance-based. This means that affiliates are only paid a commission when they perform the desired action previously agreed, so consequently they become highly motivated towards achieving the largest amount of conversions.
REASON #2 – Grow Brand Awareness: Suitable for small or large companies, start-ups or established companies. Affiliate marketing allows them to grow their brand awareness by increasing traffic to their website. Increasing brand visibility and reputation, giving the possibility to scale up very quickly by acquiring new customers, thanks to the affiliate strategies implemented to attract the right audience.
REASON #3 – Easy tracking and optimization: Marketing has become one of the most important aspects for any company nowadays which requires a lot of time spent tracking and optimizing results. Analysis has become a crucial part of the digital marketing process. Affiliate marketing empowers the importance of data and provides digital tools to allow any business or marketer to fully track, analyze, measure, and optimize their results to increase benefits and identify problems.
REASON #4 – Access to foreign markets: If you are considering selling your brand worldwide, affiliate marketing is a profitable and effective approach to accessing the global marketplace. Professional affiliates based abroad can use their local know-how to strategically sell your products. In addition, It’s also a low-risk way to find out if your brand would be successful in other countries. In this case, joining an international affiliate network with experience in the sector and with a good level of international exposure and reputation will provide you with the opportunity to open new markets with accuracy and confidence.
REASON #5 – Affiliate marketing is cost-effective: Affiliate marketing can be extremely profitable since commissions are only paid when conversions are achieved. This way, there is no need to waste money on ads that do not have a proven return on investment.
Paying for performance rather than clicks ensures that affiliate marketing is a low-risk way of marketing. Therefore, you won’t invest your marketing budget in to creating leads that need to be nurtured through their buyer’s cycle. Instead, you will create direct customers with whom you can build up relationships as well as making additional upsells at the right time throughout their customer journey.
Still looking for the most suitable Affiliate program for your expertise and background?
We can help you! TORO Advertising has been honored once again in the annual mThink Blue Book Survey voted by advertisers, affiliates, and publishers within the world-wide performance marketing community.
Want to be a part of one of the best CPA networks in the world? Sign up here and become an affiliate of TORO Advertising!
At some point I expect that you have Googled “best traffic source for vertical X” or “which vertical would generate the best results with X method of traffic” or similar searches. But the reality is no best traffic source or best vertical. The truth is that there are combinations of traffic sources and verticals that can be made into the perfect match. This formula can’t be generated by itself, it’s created by experience, testing, and investigation. But, today is your lucky day, help is at hand, so read on…
Before giving you the winning combinations, let’s talk about the best traffic sources we can work with nowadays:
Surveys: There is no doubt that the audience that is interested in surveys is on social media platforms. Facebook Ads provides effective and accurate promotion filters that allow you to find the most open audience for your campaigns.
Either you own a site/blog about surveys or similar topics which encourages leads to fill out forms and to get rewarded for doing it, you should take into consideration promoting via the display or search traffic method. Display traffic simplifies the process of placing ads on websites to attract the right leads.
Alternatively, Google remains the top search engine in the world. Users and companies chose Google for their business. So why shouldn’t you focus your strategy on Google and take advantage of SEO & SEM opportunities.
Software – VPN and antivirus: Push Ads are a form of native advertising which delivers ads directly to the users desktop or mobile device via push notifications. The Push method connects with the right audience in a user-friendly and non-intrusive way. Native works similarly to Push traffic because it allows you to attract the attention of new audiences which you can convert into clients thanks to the large range of ad formats. Both Push and Native offer accurate segmentation and optimization features which will make your campaign successful.
Search traffic is also a good method for these types of campaigns and it can be more effective if you mix it with contextual. Search traffic brings higher quality in the mid term, and contextual traffic provides you with the target audience by paying for the keywords related to your content and quickly sending the traffic to your site.
Fintech Services – Loans, Insurance and Credit Score: If an end user is looking for some extra credit, they will probably Google it. This audience likes to evaluate and compare the different options on different websites to get the best deal. So developing SEO strategies linking your site with those comparison sites will drive organic and high quality traffic to your campaigns. If you don’t have a website, you can resort to media buying, sending traffic to the landing page for users to convert to comparison campaigns.
Push traffic can work well on those users searching on their phone or laptop. Native ads can do a great job with Trading and Crypto campaigns thanks to the variety of simple and attractive ad formats widely available.
Last but not least, there is Email marketing traffic which probably provides a higher traffic quality and better conversion rate. Sending out email campaigns a few days before payday can be a good opportunity!
Dating and Adult: Dating content offers can be promoted using display banners, native or push ad format due to their capacity of impact and engagement with the audience.
Social channels play a nice role with dating content because most of the brands are promoting their products on social media. Moreover, people get informed by social groups where they discuss dating sites, so you can display your campaigns to a suitable audience.
Adult content matches successfully with all ad formats from display banners, push, native and video. It is best to use an ad network that specializes in adult traffic such as Exoclick.
Health & Beauty: Eventually, this type of vertical has become the most demanded due to the increase of e-commerce businesses and e-shopping behaviour. Facebook Ads and Google Ads can be your best ally thanks for the Facebook pixel and the remarketing opportunities which will send you continuously new leads by displaying your products to the best audience segmentation.
Instagram goes un step forward and empowers the purchasing process by creating “Reels”, the new way to discover and shop products in the app where businesses can now tag products making them fully accessible.
Users can now view and purchase products directly from almost every part of the app: Instagram feed posts, Instagram Stories, Instagram Live, IGTV, and Reels.
Native and Push Ads can be a good choice thanks to their technology and software features which can encourage the lead in any stage of the funnel.
Adnation
Ad formats: Push, Pop-under, Banner, Interstitial and Direct link.
Top Verticals: Streaming, Download – Torrents and URL Shortener
Bidding Model: CPM and CPC
Minimum deposit: $200
Adsterra
Ad formats: Pop Ads, Push Ads, Direct Link, Native Ads, Pre-roll Video and Social Bar
Top Verticals: Software, E-commerce, VPN, Finance, Sweepstakes, Gambling, etc.
Bidding Model: CPM, CPA, CPI, CPC, CPL, CPO, RTB
Minimum deposit: $100
Clickadu
Ad formats: Push Ads, Pop Ads and Redirect
Top Verticals: Sweepstakes, Nutra, Gaming, Downloads, Adult and Cripto
Bidding Model: CPM, CPA and RTB
Minimum deposit: $100
Evadav
Ad formats: Popunder, In-page, Push Ads and Native Ads
Top Verticals: Sweepstakes, Software, Casino, Nutra and Dating
Bidding Model: CPM and CPC
Minimum deposit: $100
ExoClick
Ad formats: Banners, Native, Fullpage Interstitial, Video, Popunders, Instant Message, Direct link, etc
Top Verticals: Adult and Dating
Bidding Model: CPM, CPC and CPV
Minimum deposit: $200
MGID
Ad formats: Native Ads (Native video, Native widgets, Smart widget and In-Content impact widget)
Top Verticals: Shopping, Dating, Gaming, Gambling and Technology
Bidding Model: CPC
Minimum deposit: $100
Toro Advertising clients can get a 25% bonus on their first deposit by clicking here.
PropellerAds
Ad formats: Push Ads, Pop Ads and Native Ads
Top Verticals: E-commerce, Forex, Gaming, Sports and Health
Bidding Model: CPC and CPM
Minimum deposit: $100
Revcontent
Ad formats: Native Ads, Sponsored and Widgetized Ads
Top Verticals: Lead generation, Downloads, E-commerce, etc.
Bidding Model: CPC and CPM
Minimum deposit: $100
RichAds
Ad formats: Push Ads and Pop Ads
Top Verticals: Antivirus, Crypto, Sweepstakes, Gambling and Betting
Bidding model: CPC & CPM
Minimum deposit: $100
RichAds is offering to TORO Advertising clients a 10% bonus for the first deposit using promo code TOROADVERTISING during registration.
Zeropark
Ad formats: Push Ads, Pop Ads y Domain Redirect
Top Verticales: Surveys, Sweepstakes, Downloads, Gambling and E-commerce
Bidding model: CPV & CPC
Minimum deposit: $200
Use the promo code TORO_10 while registering here to get an additional 10% on your first top up.
Normally, publishers only consider that there is value in a campaign to promote when they know the CR% and EPC. If they consider that the CR% is not good enough, then the campaign might not be considered as a great opportunity to test. So let’s look at what’s behind the CR%?
What puts affiliates off trying something new that’s not been burned out? Is there any secret tip to discover when a campaign can bring success such as a long term promotion? Is it possible to go one step further before a campaign dies, have all the angles been tried?
Tracking Tools are the best chance you have to reliably and effectively push your promotion forward thanks to their integrated features and tracking solutions. If you have experience with CPA marketing, you should know that performance is the main base and goal you are aiming for. In this way, achieving a high CR% will be your daily goal since you’re focused on driving your investment to a positive ROI. So, how do you find the way to get there?
Tracking tools are the solution to address the needs of any publisher who is willing to improve and optimize their traffic to get to know where a campaign wavers and how to strengthen any flaws with the clear goal of making it profitable!
Basically, a tracking tool is a software system that allows the tracking and storing of any information added into a postback link which connects with 3 things: Traffic Source, Tracker Platform and Affiliate Network. Tracking Tools, also called Trackers, provide you with a wide range of valuable data which will be crucial to understanding how to make your campaigns work effectively and how you can boost their performance. All this data is crucial for any optimization for your promotion.
There are many trackers on the market which differ by the features, usability and user experience. However, all of them provide tracking actions to analyse and optimize any campaign, such as:
TORO Advertising is aware of the daily challenges affiliates can experience trying to analyse and optimize their campaigns. TORO Advertising wants to boost your revenue opportunities so we have partnered with the top 5 tracking tools to give special discounts to our clients!
REDTRACK
RedTrack is an awarded ad tracking and conversion attribution solution for marketers. One tool that helps you to consolidate data across all channels and campaigns. As a result, the tracker helps individuals and companies investing in paid ads and affiliate marketing to maximize the revenue and solve issues of inaccurate optimization decisions.
Advantages:
In addition to a 14 day free trial, the promocode guarantees a 20% discount during the first 2 months with any RedTrack subscription.
Promocode: TORO
PEERCLICK
PeerClick is an affiliate tracking platform which provides you with profound data analytics and AI-powered optimization tools to maximize your revenue from your traffic sources. PeerClick includes tracking solutions which track advertising campaigns, analyse data for viable insights, optimize ad performance, scale up your affiliate business and more.
Advantages:
PeerClick is offering an incredible Life-Time Free Plan which includes 100,000 events! There is no limit to how long you can use this plan.
After trying the free plan, if you decide to take out a paid plan with PeerClick, use the promo code to get $50 off any plan you purchase!
Promo code: TOROADVERTISING50
Here is the Integration Set Up Guide for TORO Advertising clients
BEMOB
BeMob is a cloud-based performance tracking platform for media-buyers and affiliate marketers. The all-in-one tracking tool is well-known for its easy usability and friendly user experience. BeMob helps marketers to easily track their ad campaigns in one place with many features created for analysing and optimizing. Additionally, the tracker provides Workspaces to those who work as a team, so can access shared information to improve their teamwork.
Advantages:
TORO Advertising offers a 25% off discount for 1 month with BeMob on any paid plan + access to free tools. Basic plan +1 million events to newly registered users who join up to the paid plan.
Promo code: TORO25
BINOM
Binom is a self-hosted tracking platform which rapidly processes the clicks to build reports with lightning speed. Consequently, you are able to increase your efficiency based on saving time and money. Binom is well-known for its easy and flexible user interface including the long list of powerful features that it has integrated; click processing, analytics, traffic distribution, organization and more.
Advantages:
Use the promo code to get a free 30-day access to the tracker and a 40% discount on your first month’s subscription.
Promo code: TORO
VOLUUM
Voluum is an affiliate tracking platform recommended by many marketers around the world as it allows them to track, optimize & automate campaigns with over 40 traffic sources. All ad formats are covered including: display, native, pop, push, email, search, video, etc. Voluum tracks them all! Additionally, this tracker is well known for its superfast reporting and its automizer feature which allows you to create custom rules to automate actions when your campaign performance suddenly changes. This way you will be able to update your campaign immediately.
Advantages:
TORO Advertising automatically get 37% discount with Voluum by clicking here.